Zurbrugg joins the Yorkshire-based firm from Smiffy's, the dress-up company, and will manage the company’s existing portfolio of independent retailers, as well as developing a new customer base.
Clare Lucas of Little Bird Told Me, commented: "We have been working hard for the past few years to develop unique nursery products and Little Bird Told Me is growing rapidly.
"It’s brilliant to have Anja on board, she already has great relationships with independents and we are looking forward to increasing our sales and support for independents over the coming months."
Anja added: "I am really excited about joining such a unique and creative team. My first Harrogate show was fantastic and the response to the existing and brand new ranges was extremely positive. I can’t wait to get started."