Lite-Sprites campaign revealed

The UK and Ireland campaign includes six months of TV advertising and a four-week Nickelodeon sponsorship.
Author:
Publish date:
Social count:
0
5_Lite Sprites .jpg

Initially, the ‘multi-platform’ campaign for the Wowwee toy will show-off the collectability of the Lite Sprites within the world of ‘Lite-Topia’.

The first TV commercial goes live this week, focusing on entry products the Lite Sprites, the Prisma and the Lite Wand. Subsequent TV ads will introduce Deluxe Play-sets and the Tree of Lite. The TV advertising will finish in December.

Running alongside the TV campaign will be a four-week promotion on Nickelodeon. The Lite Sprites will star in a series of special one-minute mini-episodes. Broadcast daily, the cartoons will provide a backstory to the brand and will be combined into a longer omnibus edition, which will be aired on Saturdays and Sundays.

The Lite Sprites spots will direct viewers to a Nickelodeon micro-site where girls can win the toys. An interactive demo module will show how the Lite Wand lights-up the Lite Sprites. All of the promotional content will be available through the micro-site.

Sally Plumridge from WowWee UK said: "The partnership with Nickelodeon is not just creatively excellent, but it enables us to connect with our target audience in an impactful, engaging and immediate way.

"We have a phenomenal platform for launch with truly magical and engaging content that will be reaching girls strategically throughout their worlds."

Julia Scales, Sky Media, Viacom sponsorship manager, said: "The Lite Sprites campaign will engage the Nickelodeon audience by creating intrigue and excitement around the individual characters."

"Nickelodeon share brand values with Lite Sprites, putting kids first and encouraging fun and imagination. Nickelodeon is thrilled to play a part in the Lite Sprites launch."

Related

3381_mypictr_300x300.jpg

CAMPAIGN OF THE MONTH: Lego Hero Factory

Following nine successful years of Bionicle, Hero Factory is a brand new concept in the buildable action figure category, backed with a campaign including TV, sponsorship and a nationwide road show.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.