The Tots100 Brand Index has found that WowWee’s Lite Sprites was the number two most talked about toy in November across parent blogging websites.
Lite Sprites beat of competition from the likes of Lego, Disney, Fisher-Price and Peppa Pig in the 50-strong list.
On the website, Tots100 commented: “Top brands this month include Lite Sprites, a new toy range from WowWee toys, which went all out with a blog review programme that generated lots of blog posts, and views of YouTube videos.”
Sally Plumridge from WowWee UK, said: “We are delighted Lite Sprites has been recognised by the Tots100 Brand Index. We have conducted a large campaign, inviting mummy and daddy bloggers across the UK to put the Lite Sprites toys to the test with their children at home.
“More than 25 reviews have been published to date and every single one has been glowing about how much their children love playing with Lite Sprites. The combination of the classic theme and real innovation is very special.”