Lionsgate to use Kids@Play's Bobbing Shaun to drive movie coverage in US

US journalists will receive one of over 2,000 Bobbing Shaun toys to drive publicity for Shaun the Sheep movie.
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Kids@Play's Bobbing Shaun toy has been selected by Lionsgate to promote the Shaun the Sheep Movie to journalists across the US.

The film lands in America on August 7th and both local and national journalists throughout the country will receive one of over 2,000 Bobbing Shaun toys to drive publicity for the movie.

For Kids@Play's Bobbing Shaun and other Shaun the Sheep toys, contact Petra at Kids at Play on 01291 429007 or at

Malcolm Evans, Kids@play's MD and Evans' PA Petra Wright can be seen in the image above at the Aardman HQ in Bristol under the Biggest Shaun ever made. The Giant Shaun is used for PR purposes but Evans told ToyNews that he has had serious requests to buy a Giant Shaun.


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