Trends UK has appointed Lindsay Hardy as its new marketing director.
Hardy (pictured) joins the firm from GP Flair where she held the role of marketing services director.
Her new role at Trends will include overall responsibility for all aspects of the marketing strategy and range planning, including above and below the line activities such as TV advertising, PR and exhibitions.
"We are delighted to welcome Lindsay to the team," said Graham Spark, commercial director at Trends UK. "She brings with her a wealth of experience that will be incredibly beneficial to us and we feel privileged to have her on board.
"Lindsay's appointment also represents an important stage in the development of the company and one which we believe will enable Trends to build on its position as one of the foremost suppliers of science and creative kits in the UK."
Hardy added: "I am incredibly excited about my new role at Trends UK. This move represents a new era in my career in the industry I have lived, loved and worked in for almost three decades. All I can say is that I can't wait to get stuck in and give the role my all."
Simon Hedge, MD of GP Flair, continued: "I have had the personal good fortune to work with Lindsay over many years, and fully understand that for everyone there comes a time for new challenges. With this in mind I speak on behalf of all at GP Flair in thanking Lindsay for many years of loyal support and wishing her all the very best for the future."