LIMA annual global survey of licensing industry reveals 4.4% growth from 2016 - ToyNews

LIMA annual global survey of licensing industry reveals 4.4% growth from 2016

The report presents a detailed breakdown of the $263B industry by property type, product category and geography.
Author:
Publish date:
Screen Shot 2017-08-08 at 15.56.31.png

LIMA has released the full findings of its annual global survey of the licensing industry. The report was commissioned by trade organization LIMA, and conducted by Brandar Consulting, LLC. The third annual survey provides in-depth analysis and detailed breakdowns of the $262.9 billion global licensing industry – a 4.4% growth from the previous year.

The report quantifies worldwide royalty revenue and corresponding retail sales by product category, property type and geographic region. It also covers the latest trends and offers forward-looking analysis and other features that capture the scale of licensing around the world. Topline results from the survey were released during the 2017 Licensing Expo. 

“We are pleased to provide the latest edition of LIMA’s global report, with in-depth analysis on the state of the industry that will help guide licensing professionals in making their best strategic decisions,” said LIMA president Charles Riotto. “We’re also delighted to note that, since the survey went global in 2015, we have seen consistent worldwide growth of sales of licensed products in virtually all geographic regions.”

The report names Character & Entertainment as the top property type, holding strong at the top spot accounting for $118.3 billion in retail sales, a 45% share of market. Corporate Trademarks follow in second place with $54.6 billion in retail sales for a 21.0% share of the total.

Apparel led all product categories with $39.3 billion in revenue, which is 15% of total global licensed retail sales, followed by Toys at $35.1 billion (13% share), and Fashion Accessories at $29.6 billion (11% share).

The full LIMA Annual Global Licensing Industry Survey is available free to LIMA members and priced at $975 for non-members. Click here for more information and to order a report.

Related

Screen Shot 2017-10-08 at 21.47.59.png

License to Thrill: Steve Pasierb talks the Toy Association

As president and chief executive of the North American Toy Association, no one is better equipped to assess the health of the industry than Steve Pasierb. As the industry gets ready to hit London’s Olympia, Jack Ridsdale sat down with Steve to get the rundown on the biggest toy event in the US, licensed toys and the future of the Toy Association.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.