LICENSOR PROFILE: CreaCon

CreaCon's City of Friends has been a hit in Norway - can it be a winner on UK toy shelves?
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CreaCon’s City of Friends has been a runaway hit in its native Norway and is now making its mark in the UK pre-school sector. But can this success on screen translate into on-shelf sales?

It's one of the most crowded, but also potentially one of the most lucrative areas of the children’s market. But with a raft of mature brands, and a good smattering of newer properties which have carved out success, any new pre-school show – and subsequent merchandising programme – looking to make an impact needs to have something pretty special and unique about it.

Norwegian firm CreaCon Group believes City of Friends has both those qualities in spades.

Click here to read on.

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