CreaCon’s City of Friends has been a runaway hit in its native Norway and is now making its mark in the UK pre-school sector. But can this success on screen translate into on-shelf sales?
It's one of the most crowded, but also potentially one of the most lucrative areas of the children’s market. But with a raft of mature brands, and a good smattering of newer properties which have carved out success, any new pre-school show – and subsequent merchandising programme – looking to make an impact needs to have something pretty special and unique about it.
Norwegian firm CreaCon Group believes City of Friends has both those qualities in spades.