As predicted by Licensing.biz back in October, the 2009 Licensing International showcase is moving from New York to Las Vegas.
Organiser Advanstar confirmed that the event would run from June 2nd to 4th at the Mandalay Bay Resort's conference centre.
"The future location of Licensing International Expo has been reviewed and debated extensively for the past several months," said Charles Riotto, LIMA's president. "In the end, our board of directors felt that relocating the show to Las Vegas is in the best interest of our industry and unanimously supported Advanstar's decision.
"The move will ultimately provide greater growth opportunities for the show and enable us to expand in new directions to include more of the categories our industry represents.
"I fully expect that the show's strong performance over the past several years will continue in Las Vegas and that the industry as a whole will benefit as a result. I encourage all of our members to embrace the move as a postitive step for the long-term health and growth of the licensing industry."