Licensed ranges drive HTI sales

HTI has reported a 20 per cent increase in sales over the last six months.
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The firm has cited the global popularity of its JCB range of construction toys and Zanussi role-play kitchens as a key driver of sales.

The business posted revenues of £42.4million (2009: £35.2million) in the half year to September 30th, achieving 'excellent growth in key international markets'.

Over 25 per cent of HTI's sales are generated from non-UK markets, with products now sold in over 70 countries across Europe, the Middle East, Asia, Australasia and the Americas.

It also said role-play toys, bikes and scooters under classic British brands - such as Peppa Pig and Fireman Sam - and fashion brands such as Hello Kitty had "exceeded expectations" in its domestic market.

HTI also confirmed two senior appointments to its management team.

Mark Walls has been appointed UK managing director. Moving into the position from HTI's sales director, Walls previously held senior sales management roles at Vivid Imaginations. Walls started his career at HTI where he worked his way up the ranks through a number of UK sales roles.

Walls is joined by Mary Wood as director of marketing. Following several management positions at Mattel UK, Wood has managed senior international sales and marketing roles for some of Europe’s leading toy designers and distributors, including Zapf Creation.

Commenting on the performance, John Hutt, chief executive of HTI, said: “We’ve continued to invest heavily in the business - from licences and tooling to people and process – which means our customers can achieve the very best quality, range, innovation and value in their toy categories.

“Despite consumer spending remaining subdued in certain parts of the global economy, the toy market continues to show its resilience and the group’s focus on some of the sectors fastest-growing areas puts it in a strong position for the year ahead."

Commenting on the new appointments, he added: “Both Mark and Mary bring a terrific amount of expertise and experience to the business as we continue to scale our presence as a leading international retail partner.”

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