Licences shine in pre-school Dream list

The Dream Toys pre-school top 12 was dominated by licensed and technology-based product this year, with Mattel and Vtech featuring heavily.
Publish date:

Mattel featured four times on the list with Baby Gymnastics Bounce and Spin Zebra, Kid Tough Digital Camera, Turbo Tail Tigger and the Lazy Town Super Sportacus Set. For VTech V.Smile and V.Smile Baby featured along with its new play set range Smartville Alphabet Train Station.

The full list reads:

Baby Gymnastics Bounce and Spin Zebra (Mattel)
TJ Beary Tales (Hasbro)
Bob the Builder Workshop (Martin Yaffe)
Fifi and the Flowertots 3-Wheeled Scooter (Halsall)
Fireman Sam Jupiter (Martin Yaffe)
Kid Tough Digital Camera (Mattel)
Lazy Town Super Sportacus Set (Mattel)
R/C Steam and Sound Thomas (Tomy)
Smartville Alphabet Train Station (Vtech)
Turbo Tail Tigger (Mattel)
V.Smile (Vtech)
V.Smile Baby (Vtech)



Vtech and Bandai shine at TRA Awards

Vtech and Bandai were the big winners at last night’s Toy Retailer Association Awards, scooping the top two accolades, Toy Supplier of the Year and Toy of the Year 2005 respectively.


SECTOR GUIDE: Pre-school

In our second focus on the pre-school sector in 2011, manufacturers are now looking ahead to big new launches and extensions of existing ranges for next year. ToyNews highlights what?s on offer?


Pre-school market update

The £260m pre-school sector is the industry?s most fiercely-contested battleground, dominated by licences and TV properties and notoriously difficult to second guess. Certain perennials sell strongly but there?s development of characters and play patterns, which make for a vibrant market segment. NPD offers some analysis on its current condition?

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019