Owner, Fiona Morgan, 35, has decided to close the shop as after having twins, as she hasn't been able to dedicate enough time to the business.
She explained to The Echo: "You really need to spend time advertising if you want to compete. It is very tough out there for independent businesses.
"Since having my girls, two years ago, I haven’t been able to get in the shop as much as I would like.
"So I tried to sell it as a going concern and the business was on the market for six months. I had a couple of people interested, but the deals fell through for various reasons.
"It was a difficult decision, the business has been here for more than 50 years and I was only the fourth owner."
The closure leaves the area with just one independent toy shop - Argosy Toys, in London Road, Westcliff.