Lego whips up Indiana Jones deal

Lego has signed a deal with Lucasfilm to produce play-set products based on the Indiana Jones series of films.
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The three previous films, and the highly anticipated new movie released next spring, will provide inspiration for a series of build-and-play adventure sets based on well known scenes from the movies.

"There is such a natural synergy between Lucasfilm and Lego enthusiasts of all ages that makes combining our stories with the Lego play pattern an easy decision," said Howard Roffman, president of Lucas Licensing. "We're thrilled to have a chance to share the history and success of Lego Star Wars with another Lucas franchise."

Four playsets based on the classic trilogy will launch in January 2008. Three sets based on scenes from Raiders of the Lost Ark include: Temple Escape which brings the legendary rolling boulder scene to life; Race for the Stolen Treasure which recreate Indy's truck-hopping fight to save the treasure and Indiana Jones and the Lost Tomb based on him rescuing Marion from snakes in an Egyptian tomb. Also, based on Indiana Jones and the Last Crusade action, Motorcycle Chase depicts the scene where Indy and his father escape with the map to the hidden temple.

Four more constructible playsets based on the fourth movie will launch in May 2008.

"We are thrilled to be bringing yet another blockbuster Lucasfilm property to life for Lego kids and adult enthusiasts," said Jill Wilfert, vice president, partnership and alliance management for the Lego Group. "The marriage of strong story, well-known characters, dynamic vehicles and action-oriented movie scenes with the classic Lego play pattern is a proven winner, and Indiana Jones lends itself perfectly to the build-and-play world of Lego building."



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