Lego whips up Indiana Jones deal

Lego has signed a deal with Lucasfilm to produce play-set products based on the Indiana Jones series of films.
Publish date:
Social count:

The three previous films, and the highly anticipated new movie released next spring, will provide inspiration for a series of build-and-play adventure sets based on well known scenes from the movies.

"There is such a natural synergy between Lucasfilm and Lego enthusiasts of all ages that makes combining our stories with the Lego play pattern an easy decision," said Howard Roffman, president of Lucas Licensing. "We're thrilled to have a chance to share the history and success of Lego Star Wars with another Lucas franchise."

Four playsets based on the classic trilogy will launch in January 2008. Three sets based on scenes from Raiders of the Lost Ark include: Temple Escape which brings the legendary rolling boulder scene to life; Race for the Stolen Treasure which recreate Indy's truck-hopping fight to save the treasure and Indiana Jones and the Lost Tomb based on him rescuing Marion from snakes in an Egyptian tomb. Also, based on Indiana Jones and the Last Crusade action, Motorcycle Chase depicts the scene where Indy and his father escape with the map to the hidden temple.

Four more constructible playsets based on the fourth movie will launch in May 2008.

"We are thrilled to be bringing yet another blockbuster Lucasfilm property to life for Lego kids and adult enthusiasts," said Jill Wilfert, vice president, partnership and alliance management for the Lego Group. "The marriage of strong story, well-known characters, dynamic vehicles and action-oriented movie scenes with the classic Lego play pattern is a proven winner, and Indiana Jones lends itself perfectly to the build-and-play world of Lego building."



Flair scoops Aardman deal

Flair has signed a licensing deal with Aardman Animations to produce a range of creative play sets based on the firm's well-known character line-up.


Jones moves on

Clive Jones has confirmed that he is moving on as MD of Dekkertoys UK after 27 years at the firm to take up a new challenge in the next few months.


Mattel cements Turner deal

Turner’s Cartoon Network has signed a worldwide licensing deal with Mattel to produce action figures, puzzles and other toys based on its children's TV shows.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.