Lego sales soar

Lego achieves full year sales growth in excess of 20 per cent.
Publish date:
Social count:

Lego has accomplished a 24 per cent increase in consumer sales, according to NPD data. The firm claims its the largest year-on-year sales growth achieved out of all the top 10 toy manufacturers.

The firm, which is in its 50th Anniversary year, plans to continue its top form, despite forecasts that 2008 will be a difficult year for the economy.

Marko Ilincic, managing director of Lego UK said: “50 years on, the Lego range still has a timeless and wide ranging appeal. Parents seem to be looking for quality toys with great play value and our products are attracting a following from people of all ages including pre-schoolers, children and teenagers to young-at-heart adults.

“Our overriding objective is for Lego to provide great fun and to promote creative and imaginative play to aid development,” Ilincic said.

“Continual new product development is crucial to our success and is something we will further embrace in 2008 with the new Indiana and Star Wars ranges which we are confident will bring us continued growth despite the speculation that 2008 will be a difficult year for the economy.”



Fifi toy sales soar

Vivid Imaginations is looking at sales five to six times higher than originally expected for its range of products based on pre-school hit Fifi and the Flowertots.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.