Lego has accomplished a 24 per cent increase in consumer sales, according to NPD data. The firm claims its the largest year-on-year sales growth achieved out of all the top 10 toy manufacturers.

The firm, which is in its 50th Anniversary year, plans to continue its top form, despite forecasts that 2008 will be a difficult year for the economy.

Marko Ilincic, managing director of Lego UK said: “50 years on, the Lego range still has a timeless and wide ranging appeal. Parents seem to be looking for quality toys with great play value and our products are attracting a following from people of all ages including pre-schoolers, children and teenagers to young-at-heart adults.

“Our overriding objective is for Lego to provide great fun and to promote creative and imaginative play to aid development,” Ilincic said.

“Continual new product development is crucial to our success and is something we will further embrace in 2008 with the new Indiana and Star Wars ranges which we are confident will bring us continued growth despite the speculation that 2008 will be a difficult year for the economy.”