PxPixel
LEGO ponders production move - ToyNews

LEGO ponders production move

The restructuring process at LEGO continues with the firm now considering moving all or parts of its production to Eastern Europe or China.
Author:
Publish date:
5_Pocoyo.jpg

The firm reported a pre-tax loss of 156 million kroner ($26 million) earlier this month and announced it would move its Swiss factory to the Czech Republic.

Lego chief executive Joergen Vig Knudstorp (above) said the Swiss move was a test, and could be followed by a complete or partial move of the company's main production facilities in Billund, Denmark.

"In the long term, I think that everything will be moved," Vig Knudstorp was quoted as saying.

A spokeswoman for the firm said no decision had been made yet, but confirmed that outsourcing production to Eastern Europe or China was being considered. Any restructuring plans would be completed by 2010.

Related

5_Pocoyo.jpg

Jumbo moves into trading card sector

Jumbo Games is moving into the trading card market for the first time, having been appointed as the exclusive partner to sell and distribute the Bella Sara range of girls’ cards in the UK and Ireland.

5_Pocoyo.jpg

US fall show on the move

The Toy Industry Association decided Monday night to move the 2007 American International Fall Toy Show - the mass market show - to Dallas, according to US mag Playthings.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.