Lego opens Chinese store

Lego has opened its first flagship store in China.
Publish date:

Lego CEO and president, Jorgen Vig Knudstorp attended the opening ceremony at the store in China World Shopping Mall in Beijing.

He commented: "We've been in China for a long time, but now we are finding a way to really crack the code and grow the market. The brand toy market in China is still in its infancy. I think we've seen other markets grow faster, like cars, mobile phones. But I think now is the time for brand toys to really grow."

Knudstorp says the firm’s China sales account for less than one per cent of its total sales around the world and he believes there is much potential for growth. He expects Lego to become the market leader in China by 2020.



Chinese to sue Mattel?

Reports from China say that the government of Guangdong Province may help local manufacturers file a lawsuit against Mattel.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.