Lego celebrates with Google

Google has marked Lego's 50th anniversary with a special 'doodle' on its home page today.
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A Lego brick-inspired ‘Doodle’ appears today on the Google homepage to the mark the 50th anniversary of the building brick today.

Google, the world's most popular internet search engine, uses Doodles on the homepage to mark special days, celebrate original, innovative artists and thinking, and recognisable icons.

Google’s Doodle team embraced the idea of a Lego Doodle because of the special role Lego building has played in Google’s 10-year history.

Google co-founders, Larry Page and Sergey Brin, used the bricks as the external low-cost and expandable casing for 10 4-GigaByte hard disks when they were busy developing the Google search engine. The original server casing still exists and is on display as part of an exhibition chronicling 80 years of computing machines at Stanford University in California’s Silicon Valley.

“We are honored to have the iconic Lego brick celebrated in this way by Google, because we know the ‘Doodle’ is reserved for only the most special of themes,” said Jørgen vig Knudstorp, CEO of Lego.

“Mr Brin and Mr Page are prime examples of who we often refer to as ‘builders of tomorrow’ – people who embrace the power of creative exploration and curiosity that leads to lifelong innovation and creativity. The Lego brick – the heart and soul of the Lego Group – is a catalyst for that development, and we’re proud that it has also inspired the innovation that is the heart and soul of Google.”

Further celebrations will include a Lego Brick Road tour of shopping centres and major events this spring and summer and a world record breaking attempt to build the tallest tower build out of Lego, this June at Legoland. A commemorative Lego set with a classic village theme including a gold 2x4 Lego brick launches in this August.

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