Learning Curve shows maternal instinct

The RC2 division furthers its move into the infant/pre-school market with the acquisition of Mother?s Intuition.
Publish date:

The firm’s brands now include The First Years and Lamaze as well as licensed product lines of Bob the Builder, Play Town, Thomas the Tank Engine, John Deere, Disney Baby and Nick Jr.

Mother’s Intuition manufactures the Bella B Natural Bodycare line of beauty products for pre and post-natal mothers, such as Tummy Honey Stretch Mark Solutions.

Jon Harb, VP of Bella B Natural Bodycare said: "We're very excited to be part of the Learning Curve Brands team. Tummy Honey, our original product for stretch mark prevention and fading, and our complete Bella B line will undergo the next level of growth as a result of this acquisition. Bella B will continue to be a premium brand with exceptional quality, helping moms stay beautiful from head to tummy to toes.”

“The Learning Curve team is committed to maintaining the highest level of quality as well as heightening our brand awareness. We look forward to our future developments together," Harb said.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.