The firm’s brands now include The First Years and Lamaze as well as licensed product lines of Bob the Builder, Play Town, Thomas the Tank Engine, John Deere, Disney Baby and Nick Jr.

Mother’s Intuition manufactures the Bella B Natural Bodycare line of beauty products for pre and post-natal mothers, such as Tummy Honey Stretch Mark Solutions.

Jon Harb, VP of Bella B Natural Bodycare said: "We're very excited to be part of the Learning Curve Brands team. Tummy Honey, our original product for stretch mark prevention and fading, and our complete Bella B line will undergo the next level of growth as a result of this acquisition. Bella B will continue to be a premium brand with exceptional quality, helping moms stay beautiful from head to tummy to toes.”

“The Learning Curve team is committed to maintaining the highest level of quality as well as heightening our brand awareness. We look forward to our future developments together," Harb said.