The firm already stocks some Re:creation and Halsall ranges, and is looking to talk to other suppliers to increase its line-up.
Managing director, Stephen Staley, told ToyNews: "We've always done some toys, and we certainly don't underestimate it as a market, particularly at Christmas time. Video games do well all through the year, apart from summer, so I think toys could definitely fit in and could become 10 per cent of our business."
The site has been established for over ten years and currently turns over around £3m, with links into a number of other online sites. Its sophisticated back-end system means it can order in from suppliers and dispatch goods to customers automatically.