Laser Pegs ready to evolve with 3D design app

Is this the first ever construction app toy? New technology bolsters popular line.
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The next generation of Laser Pegs toys will allow users to control the lights on their creations using an app.

Due on December 1st, the app also features a 3D construction kit. Using the drag-and-drop interface, users will be able to build without limitation, and then order their design to receive it in the mail.

Speaking to ToyNews, Jon Capriola, CEO at Laser Pegs, said: “The most important aspect, which no one has ever done, is the modelling. You can design whatever you want to design – any shape, any size – that’s so awesome.”


An early look at what building will be like Laser Pegs' iPad app.

Users will be able to share their creations via Facebook and Twitter. Construction manuals can also be compiled and shared. Capriola also said that Laser Pegs is considering holding design contests for kids.

“We’re trying to make a community,” he continued.

“We’re trying to make a culture where kids play and challenge themselves and learn. We’re trying to do that into the virtual world and tie it into a toy.”

The company has introduced new Lego-style bricks – promoting integration with other construction kits – and other items like wheels.

Capriola said: “With the new line we’ve worked out a lot of kinks. Previously we had connection issues – when you put one item into the next, sometimes the connection would fail, or it would be loose, so we made the tolerance level perfect. The blocks are also clearer.”

“Right now, where it sits, we’re a lighted abstract model kit. That’s one play pattern. But with this app we’re helping kids learn spatial relations and geometry that they can take into the real world."

Goldfish & Bison distributes Laser Pegs in the UK.

Goldfish & Bison: 020 8568 6398

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