Lalaloopsy and Slugterra toys head to Burger King

Promotions happening this month and throughout June.
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Burger King has teamed with DHX Brands and MGA Entertainment for a global promotion featuring Slugterra and Lalaloopsy.

Burger King restaurants will feature Slugterra toys in kids’ meals globally throughout May 2015.

Guests will have four different Slugterra toys to choose from and collect during the month.

“Burger King is so well recognised with extensive international reach, it is the perfect home for a highly collectable brand like Slugterra," said Peter Byrne, EVP, DHX Brands.

"We are thrilled to be able to offer fans of Slugterra the opportunity to add some great new toys to their collections.”

The restaurants will alsol feature Lalaloopsy accessories in kids' meals globally until June 21st. The promotion will run nationally across the UK and Ireland.

Children will receive one of the following sweet-themed items inside Kids' Meal bags: Jelly Wiggle Jiggle Locket Necklace, Bubble Smack n Pop Compact, Jewel Sparkles Hair Combs or Pickles BLT Sound Clip.

"Lalaloopsy is one of the largest doll collector brands for girls, and our fans from around the world have been asking for ways to accessorise with Lalaloopsy," said Isaac Larian, CEO of MGA Entertainment.

"Burger King restaurants provide the perfect vehicle for the delivery of silly surprises to girls globally inside their kids' meal."


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