The Gruffalo Woodland Magnifier and The Gruffalo Dominoes were highlighted at Lakeland’s annual press show. More than 200 members of the press from home and food publications attended the event which took place at an exclusive central London location.
Lyndsey Baker, Lakeland’s seasonal buyer, said: "The products featured in the show were selected because we felt that stood out as the most individual or attractive in that range.
"The Gruffalo is a household name and Rainbow’s new products fit perfectly with our ethos of offering exciting and unusual gifts. The products looked fantastic in-situ and they received a great response from the press."
Anthony Temple, Rainbow Designs’ MD commented: "It’s great to see some of our products from The Gruffalo collection receive such fantastic exposure at Lakeland’s press show and we are delighted that they were selected to feature in the show.
"We hope the event will generate a real ‘buzz’ around the range and some exciting coverage in the coming months."