A Lady Gaga doll licensing deal turned sour this week after toy firm MGA Entertainment filed a $10 million lawsuit against the music star.
MGA allegedly accused Gaga, her management firm and licensing company Bravado International of making last-minute requests to remove a voice chip from the doll, which would delay the doll’s launch beyond Christmas, reports the New York Daily News.
It is seeking damages and the permission to distribute the doll as it stands.
In the Manhattan Supreme Court lawsuit, MGA apparently claimed Gaga and her team “engaged in intentional and deliberate delays”, and acted in “bad faith”, as Gaga supposedly wants the doll to arrive alongside her new record and perfume in 2013 instead.
“Lady Gaga will vigorously defend MGA's ill-conceived lawsuit and is confident that she will prevail,” said Lady Gaga’s spokesperson Amanda Silverman. “There was no legitimate reason for dragging Lady Gaga into that dispute [between MGA and Bravado].
MGA allegedly claimed it sent sample dolls to Gaga in March and made the “few tweaks” she suggested. However, it allegedly said that in late April she asked for the doll’s voice chip to be removed, and wanted to postpone shipping until she was ready to launch her next album. When MGA said deals had already been arranged with distributors, it was ignored or given “false and fraudulent” excuses.
Gaga’s initial requests included making the doll “more supermodel-like”, giving it a Born This Way zombie-style kit and a removable head which would reveal a bloody stump.
The news report said MGA previously paid Bravado $1 million for the licensing rights to make the doll. Bravado is a merchandising arm of record label Universal Music Group.
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