KSG unveils Sequin Art CITV sponsorship push

Craft brand to sponsor weekend and day-time programmes from September.
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Sequin Art from KSG has secured a high profile sponsorship campaign on CITV, which will run from September.

Ten-second bumpers for the craft brand will appear throughout Saturdays and Sundays, between 9.25am and 6pm.

The sponsorship will run through September, October, November and December, with a series of different creatives being rotated to keep the message fresh.

In addition to the on-air promotion, Sequin Art will be sponsoring the CITV website during November.

For the last six years, KSG has supported Sequin Art on TV using a number of channels including ITV, CITV, Channel 5, Nickelodeon, Pop TV and Tiny Pop. The spend on TV advertising will increase further in the pre-Christmas period.

This will be the first time that the company has used sponsorship bumpers.

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