Kriya launches Mighty World retail drive

Kriya has launched a new retailer support programme for its Mighty World range.
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The Mighty World Collectors’ Club is designed to help retailers attract new fans and encourage existing buyers to collect and will work on the basis of a redeemable postcard campaign.

The initiative is aimed at supporting toy retailers who are committed to the brand by encouraging repeat sales.

Further activities and retailer initiatives are planned for the summer as part of a wider PR and consumer awareness drive.

For more information call Kelly Richardson on 01702 449 635 or email


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