K'NEX UK welcomes new head of marketing - ToyNews

K'NEX UK welcomes new head of marketing

Former Mattel and Tomy exec Eileen Thornton takes on full time role.
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The K'NEX UK team has expanded with the addition of Eileen Thornton as its new UK head of marketing.

Thornton (pictured) boasts many years experience at senior level at Mattel and Tomy. She joins K'NEX from Weight Watchers where she spearheaded the rejuvenation of the company's social media and digital strategies.

At K'NEX, Thornton will oversee all marketing initiatives including the roll out of the forthcoming 2,000 TVR TV campaign, to be broadcast from July. She will also manage the launch of the successful US K'NEXPERT Search programme and the continued development of the company's website.

"We are already receiving fantastic feedback and results from the engaging and creative K'NEX Big Thing marketing campaign," explained Paul Fogarty, K'NEX UK MD. "Alison Hubbard, our current head of marketing, led the development of the campaign and she has played a critical role in our relaunch.

"Her experience and enthusiasm will be greatly missed. However our business is now growing at such a pace that with Eileen taking up the marketing reins full time it will enable us to further realise the full potential of K'NEX.

"She will focus on maximising the impact of our marketing across all channels, including utilising her expertise in the digital world."

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