K'Nex Brands has launched its new website for UK consumers, www.knex.co.uk.
The new portal marks a key step in the K'Nex relaunch in the territory, providing a hub for local fans to engage with the brand in the digital world.
As well as getting hands on with K'Nex at home, young builders will be able to visit the website to share their experiences, constructions and photos, as well as to find out more about the story behind the creation of the brand and how the sets are produced.
It will also provide consumer support offering building tips, information regarding how to request spare parts, video demonstrations of the sets, plus downloadable instructions for additional model builds.
"We are really excited about the launch of our new website as it will provide an essential digital platform to support a number of our key marketing initiatives, along with the relaunch of K'Nex back into the UK," said Alison Hubbard, head of marketing at K'Nex UK.
"This new site will enable children to explore the world of K'Nex whilst having fun checking out the latest news and videos.
"With a vibrant look and feel, knex.co.uk will feature a wealth of videos to enjoy, including our new TV ads designed to challenge and inspire children to create designs which are their 'K'Nex Big Thing', along with building tips and videos of extreme builds created by fans of such scale that is only possible in the world of K'Nex."