K’Nex Brands is returning to UK TV for the first time in several years, with new commercials to support its marketing re-launch plans.
Featuring the tagline, The K’Nex Big Thing, the campaign has been designed to challenge and inspire children to think about their next big K’Nex build.
The campaign will be launched online this month with TV broadcast commencing from July.
With a primary target audience of kids aged four to nine, and a secondary audience of seven to 12 year olds, the core creative depicts a group of young K’Nex fans attempting to outdo each other’s creations.
Alison Hubbard, head of marketing, K’Nex UK, said: “With this new TV commercial we have taken a humorous and aspirational approach to promoting K’Nex.
“TV ads which are effective with children tend to be ones you can remember and ideally make you smile, and nobody can dispute the fact that this new creative is highly original, fun and memorable.
“It perfectly captures the unique qualities of K’Nex and will play a vital part in our marketing programme as we step up our campaign to connect with our core consumer.”
The first 30 second K’Nex Big Thing Exoskeleton ad will air in late July, and will be followed in September with a 20 second creative featuring an additional 10 second spot promoting the K’Nex Typhoon Frenzy Rollercoaster.
Catch a first glimpse of the new K’Nex TV ad below: