K'Nex UK returns to TV this July with new ad campaign

Featuring the tagline, The K’Nex Big Thing, the campaign has been designed to challenge and inspire children to think about their next big K’Nex build.
Publish date:
Social count:

K’Nex Brands is returning to UK TV for the first time in several years, with new commercials to support its marketing re-launch plans.

Featuring the tagline, The K’Nex Big Thing, the campaign has been designed to challenge and inspire children to think about their next big K’Nex build.

The campaign will be launched online this month with TV broadcast commencing from July.

With a primary target audience of kids aged four to nine, and a secondary audience of seven to 12 year olds, the core creative depicts a group of young K’Nex fans attempting to outdo each other’s creations.

Alison Hubbard, head of marketing, K’Nex UK, said: “With this new TV commercial we have taken a humorous and aspirational approach to promoting K’Nex.

“TV ads which are effective with children tend to be ones you can remember and ideally make you smile, and nobody can dispute the fact that this new creative is highly original, fun and memorable.

“It perfectly captures the unique qualities of K’Nex and will play a vital part in our marketing programme as we step up our campaign to connect with our core consumer.”

The first 30 second K’Nex Big Thing Exoskeleton ad will air in late July, and will be followed in September with a 20 second creative featuring an additional 10 second spot promoting the K’Nex Typhoon Frenzy Rollercoaster.

Catch a first glimpse of the new K’Nex TV ad below:


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.