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K'NEX to enter blaster sector in 2015 with new K-FORCE brand - ToyNews

K'NEX to enter blaster sector in 2015 with new K-FORCE brand

“From our research we know that our fans are already hugely interested in utilising K’NEX for this kind of play.”
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K’NEX is all set to enter the blaster sector next year with the launch of its new K-FORCE brand.

The firm will be joining the likes of Hasbro’s Nerf and Mattel’s BoomCo with its upcoming range of K-FORCE Build & Blast foam dart blasters, set to debut at London Toy Fair in January 2015.

“We are excited to be revealing a collection of building sets that enable children to build and customise their own K-FORCE Build & Blast, foam dart blasters,” said Paul Fogarty, K’NEX MD.

“We are so proud of the work that has gone into developing this line. From our research we know that our fans are already hugely interested in utilising K’NEX for this kind of play.

“This coupled with K’NEX’s open-ended creativity will open the door for kids to a world of customisable blasters that previously they could only dream of. This collection adds something completely different for fans of construction as well as those who love blasters – both will enjoy designing and building their own blaster as well as the fun of target practice, and, when they’re finished, it can be taken apart and rebuilt or customised in a new way.”

The firm will also be welcoming a series of new, but trusted, themes in 2015, as well as introducing another new category launch.

“As well as this fresh take on blasters, at Toy Fair we’ll be showcasing building sets that build on themes that are proven winners with our target market – from vehicles to dragons, dinosaurs and more,” continued Fogarty.

“We will also be showcasing at least one more additional and exciting category launch for next year. We’re looking forward to working with retailers to create excitement and action in store with striking new product in 2015 – Toy Fair 2015 is set to be a busy one."

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