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K'Nex stars at Birmingham's Big Bang Fair - ToyNews

K'Nex stars at Birmingham's Big Bang Fair

Firm hosted the K'Nex Bloodhound Racing Challenge at four day event.
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Thousands of students took part in the K'Nex Bloodhound Racing Challenge over the past four days at the Big Bang Fair held at Birmingham's NEC.

Hosted by world land speed record challengers, the Bloodhound team, the activity enabled children to get hands on with K'Nex as they built their own super cars.

Their creations were then put to the test in races on the Bloodhound stand in a bid to log some incredible speeds of their own, as well as the chance to win K'Nex prizes.

Aiming to encourage young people to develop a passion for careers in science, technology, engineering and maths (STEM), the Big Bang Fair attracted around 60,000 attendees including students, teachers and parents. The 13.5 metre long Bloodhound show car provided an eye catching centre piece to the event.

Primarily devised as an education project to inspire future generations to take up STEM careers, the Bloodhound Project is working towards developing a supersonic car capable of breaking 1,000mph, scooping a world record. Headed up by former and current record holders Richard Noble and Andy Green, the team is providing activities for children to get hands on to explore the world of engineering for themselves.

The Racing Challenge at the Big Bang Fair marks the first in a series of partnered activities for K'Nex and the Bloodhound Project.

Alison Hubbard, UK head of marketing at K'Nex, said: "The largest event of its kind in the UK, the Big Bang Fair provided a great platform for us to showcase K'Nex to a huge audience of children who have a passion for exploring engineering and science.

"We were delighted to support the Bloodhound team in their Racing Challenge and there could not have been a better backdrop to inspire children to think about their 'K'Nex big build' than the incredible Bloodhound SSC show car."

The K'Nex team also carried out sampling at the event to enable children to continue building at home.

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