With new products primed for an autumn launch, and further additions to its key driver K-Force, K’NEX is targeting 30 per cent growth for 2016.
The range of buildable dart-blasters has been championed for helping the firm to ‘huge growth’ throughout 2015, alongside its Beasts Alive, Mighty Makers and Thrill Rides Roller Coaster lines.
In what it has billed as a ‘fantastic 2015’, the construction specialist is currently tracking to double turnover for the year, and tips its popular K-Force range to be a festive favourite this Christmas.
“2015 has been a fantastic year for us, we are tracking to double our turnover and have successfully introduced brand new lines,” said Paul Fogarty, managing director of K’NEX UK.
“Given the new product line-up we have planned for autumn, including a major revamp of the coaster line, we are confidently targeting 30 per cent growth for 2016.”
In addition to new lines for A/W 2015, K’NEX will be refreshing the K-Force range in spring next year with a new £9.99 customisable blaster called the K-Force K-5 Phantom. The new blaster will be able to fire darts to up to 75 feet and will be supported with a comprehensive TV campaign and in-store activity.
“We loved working with retailers in 2015 to bring the K-Force range to life with an in-store blasting gallery and we are keen to integrate retail theatre into our marketing plans again for 2016,” added Fogarty.
“While we aren’t at the levels that the K’NEX brand achieved in its early days more than 20 years ago, in 2016 it will certainly be the biggest it’s been in a long time.”