K'NEX sets sights on biggest year "in a long time" in 2016

The construction firm is targeting 30 per cent growth next year with fresh lines from its K-Force and Thrill Rides Coaster brands, notably the new customisable K-Force K-5 Phantom blaster.
Author:
Publish date:
Social count:
0
0 0phantomk.png

With new products primed for an autumn launch, and further additions to its key driver K-Force, K’NEX is targeting 30 per cent growth for 2016.

The range of buildable dart-blasters has been championed for helping the firm to ‘huge growth’ throughout 2015, alongside its Beasts Alive, Mighty Makers and Thrill Rides Roller Coaster lines.

In what it has billed as a ‘fantastic 2015’, the construction specialist is currently tracking to double turnover for the year, and tips its popular K-Force range to be a festive favourite this Christmas.

“2015 has been a fantastic year for us, we are tracking to double our turnover and have successfully introduced brand new lines,” said Paul Fogarty, managing director of K’NEX UK.

“Given the new product line-up we have planned for autumn, including a major revamp of the coaster line, we are confidently targeting 30 per cent growth for 2016.”

In addition to new lines for A/W 2015, K’NEX will be refreshing the K-Force range in spring next year with a new £9.99 customisable blaster called the K-Force K-5 Phantom. The new blaster will be able to fire darts to up to 75 feet and will be supported with a comprehensive TV campaign and in-store activity.

“We loved working with retailers in 2015 to bring the K-Force range to life with an in-store blasting gallery and we are keen to integrate retail theatre into our marketing plans again for 2016,” added Fogarty.

“While we aren’t at the levels that the K’NEX brand achieved in its early days more than 20 years ago, in 2016 it will certainly be the biggest it’s been in a long time.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.