KI:Talks to host Pink & Blue pop-up conference

Event will look at gender identity in the children's market.
Publish date:
Social count:
KI Talks gender pic.png

Kids Industries is hosting its first pop-up conference later this month looking at gender identity in the children's market.

The KI:Talks Pink & Blue debate will take place on Thursday, October 30th and will present research carried out by Kids Industries on the topic.

The firm spent the summer speaking to 1,000 parents online, conducting 120 face to face interviews, speaking to 120 children and reviewing 56 academic documents on the subject. The aim was to try and shed some light on questions such as why does mainstream western tradition and culture prescribe that boys are blue and girls are pink, and how did this come about.

"We've assessed the evidence from a variety of angles: biological, anthropological, sociological and commercial," explained Gary Pope, director of Kids Industries. "And we believe we have unearthed a compelling story which we'd love to share with you."

As well as presenting some of the results of the research, the Pink & Blue conference will see key industry figures from the toy, publishing, licensing and film industries - as well as academia - speak about what the issue of pink and blue means in their world.

To find out more about the conference and to register to attend, simply click on this link.


Screen Shot 2017-05-08 at 11.34.01.png

Brexit Blues

On Wednesday March 29th, our Prime Minister triggered ‘Article 50’, marking the beginning of Britain’s negotiations to leave the EU. Now ten months on from that fateful vote and with our pathway a little bit clearer, Jack Ridsdale takes a closer a look at the effects Britain’s new status is having on the toys industry.


Pop Stars: The rise of pop-up shops

From Modelzone to Moshi Monsters and MakieLab dolls, toy brands and retailers are experimenting with temporary retail destinations. ToyNews asks industry members and retail experts whether pop-up shops can work in the toy space.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.