Kidtropolis, the upcoming UK consumer show for ‘everything kids and families', has partnered with Guinness World Records.
The event will host Guinness World Records Live! where consumers can take part in a series of activities on site and attempt to break records.
A guest, whose identity remains 'top secret' for now, will also be hand to sign copies of the Guinness World Records 2017 books.
"Kidtropolis is hugely excited to be partnering with Guinness World Records," said Simon Pilling, managing director at Kidtropolis.
"The brand is fun, engaging, globally recognized and I can’t wait to see how many records are broken at Kidtropolis. This is a once in a lifetime opportunity for children and mums and dads from all over the UK.”
Christelle BeTrong, marketing manager at Guinness World Record, added: “We’re delighted to be bringing Guinness World Records Live! to Kidtropolis.
"This is record-breaking at a really fun and accessible level that visitors of all ages can enjoy.”
For more information, and to find out how your brand can be involved in a record breaking attempt, email Gemma@Kidtropolis.co.uk.
Kidtropolis will take place at London’s ExCeL in the October half term.