Kids@Play prepares for global expansion after year of 35 per cent growth

The international market is proving such a successful revenue for the firm, that it is projected to account for a third of Kids@Play’s turnover by next year.
Publish date:
Social count:

Kids@Play is celebrating a 35 per cent year-on-year growth with further plans to extend its global reach across the European market.

The firm is gearing up for a ‘significant launch’ into Spain and France next year, while it reports that business continues to boom across the Middle East, South Africa and Australia.

The international market is proving such a successful revenue for the firm, that it is projected to account for a third of Kids@Play’s turnover by next year.

“2015 has been a terrific year for us,” Kids@Play founder, Malcolm Evans told ToyNews. “Traditionally we had been focusing on the UK market and have accrued great success.

“Yet, our international business is growing so much that next year it could account for a third of our turnover. Couple this with having the Kids@Play brand on the Chinese market, and we are really motoring.”

Among its bestselling products this summer is Kids@Play’s ride-on powered motor cross bikes and inflatable animals, including a new partnership with the discovery brand Animal Planet.

The toy company is now excited to see consumer reaction to its new collection of Thunderbirds themed inflatables and play balls.

“Although still in early concept, our Thunderbird 1 stands at six feet tall and has LED lights,” continued Evans.

“Buyers are supporting our Thunderbirds range and pre-selections are more than encouraging.”

In a year full of new ventures for the firm, Kids@Play has also recently secured a funding deal from Santander Corporate & Comercial to open a new distribution centre in South Wales.

“Santander Corporate & Commercial has played a vital role on assisting our expansion as we look to target new markets and capitalize on new market opportunities,” said Evans.

“We are extremely grateful for the bank’s support and have been impressed with its approach and service.”


Le Toy Van shifts gear for global expansion

The wooden toy firm is celebrating its 20th anniversary this year by detailing plans to take on the South American, Indian and Chinese markets, as well as continue the success of Petilou next year and beyond.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.