Kids@Play prepares for global expansion after year of 35 per cent growth

The international market is proving such a successful revenue for the firm, that it is projected to account for a third of Kids@Play’s turnover by next year.
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Kids@Play is celebrating a 35 per cent year-on-year growth with further plans to extend its global reach across the European market.

The firm is gearing up for a ‘significant launch’ into Spain and France next year, while it reports that business continues to boom across the Middle East, South Africa and Australia.

The international market is proving such a successful revenue for the firm, that it is projected to account for a third of Kids@Play’s turnover by next year.

“2015 has been a terrific year for us,” Kids@Play founder, Malcolm Evans told ToyNews. “Traditionally we had been focusing on the UK market and have accrued great success.

“Yet, our international business is growing so much that next year it could account for a third of our turnover. Couple this with having the Kids@Play brand on the Chinese market, and we are really motoring.”

Among its bestselling products this summer is Kids@Play’s ride-on powered motor cross bikes and inflatable animals, including a new partnership with the discovery brand Animal Planet.

The toy company is now excited to see consumer reaction to its new collection of Thunderbirds themed inflatables and play balls.

“Although still in early concept, our Thunderbird 1 stands at six feet tall and has LED lights,” continued Evans.

“Buyers are supporting our Thunderbirds range and pre-selections are more than encouraging.”

In a year full of new ventures for the firm, Kids@Play has also recently secured a funding deal from Santander Corporate & Comercial to open a new distribution centre in South Wales.

“Santander Corporate & Commercial has played a vital role on assisting our expansion as we look to target new markets and capitalize on new market opportunities,” said Evans.

“We are extremely grateful for the bank’s support and have been impressed with its approach and service.”

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