Kids@Play launches Brit brand

Bike specialist Kids@Play is launching a new Austin Healey-branded range next year.
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The firm is currently manufacturing a range of premium quality children’s bicycles and tricycles in the Far East and selling them on an FOB basis. However, with the range of Austin Healey City Bikes, it will eventually start building the bicycles in the UK.

Boss Malcolm Evans told ToyNews: “Austin Healey is one of Great Britain’s quality marks and we are extremely proud to have acquired the contract to use this remarkable brand.”

There are six key models in the range, all made from A1 premium alloy frames. The gearing is high spec Shimano and it will be aimed at consumers that ride bikes for trekking and in the City,

“We sincerely fell that our quality is second to none and that consumers will want to experience the brand of Austin Healey Bicycles,” added Evans. “It has certainly enhanced the joy of cycling for those who have been testing our bicycles. With consumers frequently looking to better health and fitness we feel we have a positive positioning within the market.”

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