The firm has signed up the exclusive distribution of Arias Dolls and accessories and Chicos Toys, both based in Ibi, Alicante in Spain.
Both companies have recently moved to new premises and invested heavily in new machinery to increase the range of products on offer at Kids@Play. In addition some tooling has been moved to China and an FOB range is going to be presented at Kids@Play Kowloon Showroom this September/October.
Malcolm Evans, Kids@Play MD, told ToyNews: "It is a great opportunity for my company to develop our business in Europe. It is such an exciting situation to group together some excellent Spanish manufacturers to facilitate the serviceability and regularity of deliveries into the UK."
The firm has also appointed Richard Evans as its product support manager. He will be assisting with quality control and product analysis and managing the consumer support services. The company is planning a new web-based system where consumers can down load assembly instructions, order components or get any help and assistance with regard to product information and assembly.