Kids@Play brings Falk to UK

Firm becomes UK distributor of French ride-on products.
Publish date:

France's long-established outdoor toy manufacturer Falk will plough its products into UK retailers this year.

Kids@Play has picked up UK distribution rights for the tractor, digger and other wheeled ride-on toys in the Falk range.

Kids@Play founder Malcolm Evans told ToyNews: “Adding Falk tractors to our existing range of wheeled toys will only complement our offer, and will guarantee greater continuity of supply to our customers out of our Caerphilly depot.”

Falk has a long history in tractor and wheeled toy production. It was founded in 1947 and began focusing on plastic wheeled toys in the early ‘70s.

The firm’s manufacturing plant in France’s Jura region has been boosted by investment, with a new plant and machinery being installed.

Evans also has a long history of product development in the Jura region, having been chief executive for Superjouet, Berchet and Smoby.

“Back in the days of successful and sustained growth, the Jura production was at full capacity,” he added. “Today only a few manufacturers exist, and Falk has proven it deserves to be one of them.”

Kids@Play also says it’s looking forward to presenting more plans about Falk in the months ahead.

Kids@Play’s other products include an R2D2 Star Wars ride-in, as well as battery-powered Mickey Mouse and Minnie Mouse bumper cars.

For more information email or call 01291 635 551.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.