Kids TV spending remains flat

Screen Digest report shows broadcaster spending on kids programming unchanged.
Publish date:
Social count:

A new report from research company Screen Digest has revealed that broadcaster spending on children's programming has remained pretty much unchanged over the last five years - falling from E1.10 billion in 2002 to E1.03 billion in 2006.

The Business of Children's Television reported that from 1985 to 2006 the number of children's channels increased significantly, with 14 full time channels in the US, 17 in France and the UK and nine in Germany.

The UK, Germany and North America have seen a decline in spending on kids programming, compared to Belgium, Italy and Spain. The report says that broadcasters now rarely provide more than a minority of production budgets, leaving producers to raise the remainder from co-production and presales, or splash out themselves.

Unsurprisingly, the market is dominated by Disney, Nickelodeon and Cartoon Network, which accounted for two thirds of the $9 billion in revenues reported by the top 25 companies in the sector in 2006.

Screen Digest also found that despite the decline in TV budgets, firms like Chorion, Rainbow, DIC Entertainment, BKN International and Alphanim were doing well. The report also said that companies which are less reliant on broadcaster commissions and acquisitions have fared considerably better than those which operate on a more conventional independent production model.

Tim Westcott, author of the report, said: "In many ways, children's producers are at the sharp end of changes in the market as their traditional customers seek to cut the cost of their schedules. Despite an explosion in the number of thematic channels and the rapid spread of new media platforms, the majority of producers are small enterprises which are exposed to the decline in funding by generalist broadcasters."



Kids TV debated

Broadcasters, producers and regulators to meet to discuss amount of UK-made children's TV screened.


New kids plan for ITV?

Children?s programming could be set for a shake-up with the launch of ITV 4 in November, which will have a daytime schedule dedicated to children?s shows.

0 rio 2016.jpg

Did the Olympics impact kids' TV viewing?

With over five million people in the UK staying up to catch a glimpse of this year’s sporting activities at the Rio Olympics, Generation Media’s Sangita Sivanesan takes a look at how the event has effected kids’ TV viewing.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.