Toys & Kids Russia will return for the ninth year in 2015, however it will now be known as Kids Russia.
The show will run from March 11th to 13th, 2015 at the Crocus Expo International Exhibition Centre in Moscow. The change of name is meant to highlight that the event is part of the Spielwarenmesse eG portfolio of trade fairs.
With its international World of Toys trade fair programme, Spielwarenmesse eG is aiming to make the event the most important trade fair for the toy business in Eastern Europe, making it easier for companies to gain a foothold in the market there.
The closing date for registration for the World of Toys Pavilion at Kids Russia is November 30th, 2014. Interested parties can contact Sabine Liebscher, senior project manager at Spielwarenmesse eG on +49 (0) 9 11/9 98 13-11.
Previous exhibitors have praised the fair. Charles Dulles, head of export sales and business development at Widmann S.R.L Italy was very pleased with the large visitor numbers to his stand, commenting: "We were exhibiting here for the first time and were really happy with the keen interest shown by trade fair visitors in our products and company."
Tomasz Michalczyk, export manager at Moje Bambino in Poland, added: "The ever growing Russian toy market is very important to us. We were more than happy with both the quality of the visitors as well as the organisation by Spielwarenmesse eG."