Kids more likely to pick healthy Happy Meals with toys - ToyNews

Kids more likely to pick healthy Happy Meals with toys

"Toys have a stronger influence on boys than girls."
Author:
Publish date:
5_happy-meal-210.jpg

Kids are more likely to buy a healthy McDonald's Happy Meal if it comes with a toy and other meals don't.

Canadian researchers said that children were three times more likely to choose a healthier option, depending on the toy, reports Metronews.ca.

"Overall, our findings suggest that toys have a strong influence on children’s food choices,” said Erin Hobin, from the school of public health at the University of Waterloo, who led the study published Sunday in the Canadian Journal of Public Health.

“And actually we also found that the toys have a stronger influence on boys than girls.”

The Happy Meals offered were hamburgers or a chicken wrap with chips and a fizzy drink, or either of the first two choices with apple slices in caramel dipping sauce and bottled water. The kids chose the healthier option.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.