Kids Insights launches to US market as it embarks on global expansion plans - ToyNews

Kids Insights launches to US market as it embarks on global expansion plans

The move has been in response to demand for real-time insight on trends in the US market.
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Kids Insights hits the US

Market intelligence specialists, The Insight People has responded to soaring demand for access to real-time insight on trends from the US market with the launch of Kids Insights America.

The launch is the latest move in the group’s ongoing plans for global expansion and follows what it has called ‘an incredible first year’ that has seen major brands like BBC, Egmont, Finsbury Foods, Hasbro, Topps and Sambro, sign up to its service.

Launched by markter Nick Richardson in 2017, Kids Insights surveys 20,000 kids each year, offering brands insights into emerging trends to support advertising, content, licensing, product and marketing investments.

The organisation has already identified a series of trends including the rise of the Fortnite phenomenon, as well as the slowed interest in the recently released Solo: A Star Wars Story.

As well as bolstering its client portfolio this year, the firm has doubled its own team and moved to new offices in Manchester’s Northern Quarter.

CEO Nick Richardson, said: “The growth of the business has been incredible over the last year. Our Kids Insights and Parents Insights platforms have grown significantly since we started, and more clients, be it agencies or brands, are continuing to us our technology and innovation to capture the market intelligence of the future, today.

“Many of the brands we work with are global brands, so demand for the real-time insights we provide isn’t just limited to the UK market. Our move into the US is a logical first step in terms of globalising the platform, as we have had significant interest from that market.

“We have an amazing team, and an amazing group of partners and supporters who can see the opportunities and possibilities we have with both Kids Insights and Parents Insights.”

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