Kids Industries has repositioned itself as The Family Agency - revealing a new logo, tagline and web presence.
For the past 14 years, the firm has had the tagline of '4ft Thinking' but it has been working hard to develop what it does and how it does it to respond to the needs of brands in the family and entertainment space of 2014 and beyond.
As well as growing its team and developing its skill set, Kids Industries has also been creating new global websites and apps. It has worked with Al Jazeera to build an entire TV channel and the world's most advanced 360 degree media platfrm for Arabic speaking children.
In addition, it has rebranded and repositioned Guinness World Record and gave licensing agency CPLG a new livery and website.
Kids Industries researched the perception of the firm with key clients and partners - with the result being a refreshed logo which is cleaner and more aligned to the times, as well as a vastly improved website.
"So after 14 years we've decided to change our tagline from '4ft Thinking' and reposition ourselves as The Family Agency," explained Gary Pope, director of Kids Industries.
"Whilst child development remains at the heart of all we do, this better positions the values of our company and the work we do with our clients - making their family focused brands stronger through the insight we discover, the strategy we design and the content we create."