With immediate effect Treasure Trove Nursery will handle the sales, trade marketing and distribution of the Bright Starts and Baby Einstein Brands across England, Wales and Scotland.
Kids II UK senior national account manager, Tom Baker said: “Service to Specialty Retailers is key and we believe this partnership with Treasure Trove will strengthen our offer to both existing and new customers and will grow our business in these channels significantly.”
The Kids II agreement has been led by the new Treasure Trove Nursery Division headed up by Paul Sirett, business director.
Commenting on the announcement Sirett said: “This is a major company joining our portfolio. Bright Starts and Baby Einstein are great examples of the quality and feature-full brands we have been seeking within market sectors that compliment our other ranges.
“Simply put, Treasure Trove aims to focus on strong single brands in each single category.”
Treasure Trove Nursery will be in contact with all existing Kids II customers who are going to be managed by Treasure Trove, over the coming weeks.