Kids Cooking Company makes toy market assault

Fresh out of the Dragon?s Den, firm hires Pittilla PR to launch its marketing campaign.
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Owner of the company, Nikki Povey has chosen to work with the agency because of their experience in the children’s sector.

The agency will help to raise awareness of the product portfolio, which includes colourful cooking sets for boys and girls, specifically designed with children in mind.

The campaign will also see the launch of a kids’ recipe book, Truly Scrumptious.

Kids Cooking Co. this week appeared on BBC 2’s Dragon’s Den (Episode 7, August 19th).

Julie Pittilla, MD of Pittilla PR commented: “The concept behind the products from Kids Cooking Co is fantastic.

"Getting children involved in the fun of baking and cooking from an early age encourages them to try and become educated about new foods.”

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