Kids Brand Insight launches new toy testing service

KidsPlayTest will test products on students at a UK primary school once every two months.
Publish date:
Social count:
2 KidsBrandInsight.png

Kids Brand Insight has launched a new toy testing service for toy companies called KidsPlayTest.

Clients that sign up will see their products taken into a UK primary school to test with children ranging from five to 11 years of age.

KidsPlayTest is Kids Brand Insight's proprietary methodology offered for research testing with children in the UK.

The firm will take the methodology into a UK primary school once per half term (around once every two months), taking three to four products, content presentations or other project materials to test with the children.

"It never ceases to amaze us when we see toy, game or kids entertainment brands investing anywhere from hundreds of thousands to millions of £/€/$ in new product lines, TV production or other forms of new content, often with no testing, validation or steps to reduce the risk of product/content failure," said Kids Brand Insight's Steve Reece.

"We regularly conduct focused bespoke projects for clients where we research their brands in depth – the challenge for some clients is the cost of conducting a dedicated survey. The difference with KidsPlayTest is that by testing multiple products during the same session, we can offer a budget entry point for brands.

"The reality of course is that you get what you pay for – there is a limit to the depth we can go to via this methodology, and so some topics/brands/products/objectives are not suited to this method, but we do find overall that our clients rate the insight we deliver very highly."

There is still two places available on the first KidsPlayTest session, which will take place on Monday, October 20th.

Click here for more information.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.