Kids Brand Insight dates next KidsPlayTest session

The next round of testing will be conducted on Tuesday, December 16th.
Publish date:
Social count:
2 KidsBrandInsight.png

Kids Brand Insight has dated its next KidsPlayTest consumer research session.

The next round of testing will be conducted on Tuesday, December 16th with children aged between five to nine years old answering questions and trying out toys, games and viewing entertainment content.

“Toy brands routinely invest hundreds of thousands to millions in new product lines, often with no testing or steps to reduce product/content launch failure risk," said Kids Brand Insight CEO Steve Reece.

"Over time we’ve emphatically proven our consumer testing methodologies deliver huge value to clients by increasing chances of launch success, reducing unnecessary risk, making brand/product selling stories more compelling and better play experience to end consumers, thus vastly increasing word of mouth sales drivers.

"By testing multiple products/concepts in the same session via KidsPlayTest, we are able to provide a robust snapshot of research findings at a significantly reduced cost to clients. This service is not suitable for more complicated products/concept tests, which we often have to allocate several entire testing sessions to, but it does work for more straightforward product categories/concepts.”

For more details on KidsPlayTest, click here.


2 Frozen.png

Can you predict the next hit licence?

The full potential of Frozen and Minions have passed toy retailers by in recent years. Whether it’s brand owners underestimating their property or retailers having a lack of faith in product lines, Billy Langsworthy asks if it’s ever actually possible to predict the next blockbuster licence.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.