A new children's backpack which includes a fold down desk, colouring pad, pencils, a magnetic game board, a secret pocket, detachable pencil, a whistle and a water bottle holder has won the backing of Dragons Deborah Meaden and Peter Jones.
The pair said: “We went into the Den feeling secretly confident that we would secure investment from a Dragon - but to have offers from all five was really overwhelming. Deborah Meaden and Peter Jones have since proven to be supportive and invaluable investors, enabling us to already extend our range."
The Yuubag is aimed at children aged over seven and retails at £43. Interestingly, the bag comes with a membership card to Yuuclub, an online club where kids can log on to play games and enter competitions.
Visit www.yuuworld.com for more information.