Kidicraft welcomes new agent for Scotland

Karen Muircroft joins the firm having been involved in the toy industry for many years.

Author:: Billy Langsworthy
Publish date:: Jan 30, 2015

Following a successful London Toy Fair, Kidicraft has appointed Karen Muircroft as its agent to manage Scotland.

Having been involved in the toy industry for many years, Muircroft was a partner in the family business Bob Black Agencies until she took over on her father’s retirement.

Muircroft said: “I am looking forward to working with Kidicraft Ltd and developing the brand in Scotland."

For agent details for your area or for further information on the new Primo range, Kidicraft are exhibiting at Spring Fair (Hall 3, Stand J11).

Marketing

Boasting 15 years in the industry, Mark Sharp joins the team having held positions with Ty Europe, John Adams and Schleich UK.

Media & PR

Karen Muircroft has joined the team as it prepares to tackle the busy Toy Fair season next year and continues to eye national expansion.

Marketing

Stephen Burns replaces the retiring Dave Soutar.

Marketing

Chris Sermanni joins the team from this month.

Media & PR

Martin Pike and Kate Knight have joined the firm as agents to represent the South West and North respectively.

Marketing

Karen Muircroft joins firm as exclusive Scottish agent.

Marketing

Stewart Middleton, formerly of Mookie Toys, joins the firm.

People

‘Michael Sermanni has lots of drive and enthusiasm and I am sure will be an asset to DKL’s Scottish business and his other agencies,' says DKL’s David Allan.