Kiddimoto team get on their bikes for charity - ToyNews

Kiddimoto team get on their bikes for charity

Kid's bike firm embraces National Cycle to Work day to raise money for Bibic, an organisation supporting families of children with brain conditions.
Author:
Publish date:
kiddimotocycle.png

Kiddimoto staff undertook a cycle challenge covering a distance of almost 100 miles between them as they took part in yesterday's National Cycle to Work Day.

The company was raising money for the charity, Bibic offering support to families with children with brain conditions. This is the first in what Kiddimoto hopes to be an ongoing partnership with the organisation.

The picture shows Kiddimoto's Will Plummer, Stewart Willes, George Maddison and Will Masters outside the firm's head quarters.

National Cycle to Work Day is an event championed by gold medal winning Paralympic cyclist, Dame Sarah Storey, encouraging everyone to cycle to work for just one day.

In the same week, research from Give As You Live has revealed that eight in ten Brits believe that retailers should be doing more to support UK charities.

Findings revealed that 49 per cent of consumers would spend more money with a retailer if they donated to a charity while 83 per cent said they would like to select the charity donated to.

86 per cent said that supporting charity would give one retailer the edge over one who does not.

Related

10_Kiddimoto.jpg

INTERVIEW: Kiddimoto on the balance bike market

Kiddimoto is perhaps the most well known name in balance bikes and, with a little help from a television appearance on Dragon's Den, is now one of the best funded for further boosting its market share. Simon Booth speaks about his grand plan for the business...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.