Kiddimoto eyes expansion with new export manager

Will Masters joins team to oversee international sales as well as key UK and EU FOB accounts.
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Kiddimoto is surging forward with its plans for expansion as it welcomes another member to its team.

Will Masters has joined the children’s balance bike developer and manufacturer as export manager, overseeing international sales as well as key FOB accounts.

Masters boasts over 20 years experience in the sales sector with previously held roles including office management and national account management. He also brings with him extensive international experience including spells working for a US based company.

Simon Booth, Kiddimoto MD, said: “Will brings a wealth of experience in many different industries. He hasn’t worked in the toy industry before, which in my mind is a blessing as he comes with no preconceived ideas and is able to think outside the box.

“One of Will’s vital assets to Kiddimoto will be to help build the company even further. Will has built up sales teams from a standing start to hit targets of £6 million, as well as this he has extensive knowledge of blue chip high street and warehouse companies including Boots and Homebase, which will only benefit us as we expand in the future.”

Masters' primary role will involve Kiddimoto international distributor customers in territories including Germany, Japan and Australia as well as managing the firm’s UK and European based FOB customers.


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