Kiddimoto is set to launch competitions for both retail and trade customers to win signed Mercedes and Force India F1 team caps.
The new initiative follows on from the successful launch of the firm's BoxKart website, an online platform designed to help BoxKart users get the most from their wheeled toys.
Customers will be able to win the prizes through an online competition held on the BoxKart Facebook and Twitter pages, while trade customers will have the opportunity to win when they place an order for the little kart before Christmas.
Simon booth, Kiddimoto MD, said: "BoxKart has been immensely popular with countless repeat orders.
"BoxKart.co.uk will help us promote BoxKart in the run up to Christmas and beyond as we ramp up our marketing activity.
"Visitors will be ble to see everything from the history of the BoxKart to how to build one. The site will also begin to form a BoxKart community as customers register their BoxKarts on the site."
BoxKart is available in five colours and each comes complete with a handbrake, adjustable frame and pneumatic tyres.